Music promotion is no longer as simple as it used to be. At the same time, it can be far more profitable. If you know what you are doing, you can get music distribution from some of the most popular services such as iTunes and Amazon MP3, enabling you to reach a global market and increase your earning potential. While playing live shows, throwing in the occasional cover track, and mastering your songs to perfection, are still necessary, they are no longer the beginning and end of getting the word out. Online tactics are essential for making the most out of your online audience.
Next, keep being open minded as you go on with your scheduled promotional chart. You will find stuff which only work in the beginning and then wane its efficiency in the end. And no matter how hard you hold on to a pre-planned thing, it may not really work out well in the end. So the best thing to do when these stuff arise is for you to keep being practical. The best out of the easiest. The best out of the fastest. The best out of the cheapest. Indie free music promotion is more difficult than other kinds of music promotion because you start everything from scratch. That is why it is important that you are resourceful and open minded.
Now I’m not going to explain the whole economic theory behind 80/20 in this post, but as far as we are concerned for music marketing it goes like this.
So you have a great concept for a video – but is your track on the level? Nothing annoys new listeners than a badly-produced song. They listen to music for a variety of reasons but the most important is to be entertained. Spruce up your music and make it more polished than your video. Please. Good quality material is an essential factor in selling songs.
Promo Tip #40 Create an online newsletter, with content of value to the receiver. This is an invaluable way to keep fans informed on gigs, news, gossip, new releases and other great info. Send out your newsletter about once a month.
Create a press release and media kit for distribution to entertainment media like TV, radio stations, newspapers, magazines, etc. Be ready to go when you have found the person in the media organization to send these to.
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Be specific and share it with people who care about your music and maybe even the concept you have in the video. You used a cellphone to shoot your video? A techie website can feature you.